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We Love NYC logo
We Love NYC logo
We Love NYC logo

The WE❤️NYC campaign, funded by the members of the Partnership for New York City, launched in March 2023 to help bring confidence and optimism back to a post-pandemic NYC. The campaign has celebrated ordinary New Yorkers who do extraordinary things, and encouraged all New Yorkers to show their love for their city through civic action and community engagement.

Follow us on Instagram, where we are continuing to celebrate and inspire love for NYC with stories of the people and institutions that make our city great.

Ad Campaign

Ad Campaign

A rallying cry for New Yorkers—with attitude

New York Times print edition with full page ad for We Love NYC
New York Times print edition with full page ad for We Love NYC
Black poster with white text "We love that hate is never tolerated* *(Red Sox not included).
Black poster with white text "We love that hate is never tolerated* *(Red Sox not included).
Billboard in Times Square that reads "We love a dollar slice (now $1.50)
Billboard in Times Square that reads "We love a dollar slice (now $1.50)
Outdoor digital signage at the entrance to the Barclays Center that reads "We love that in this areana there's nothing but net" and the We Love NYC logo
Outdoor digital signage at the entrance to the Barclays Center that reads "We love that in this areana there's nothing but net" and the We Love NYC logo
Times Square billboards reading We Move Up, Not Out and the We Love NYC logo
Times Square billboards reading We Move Up, Not Out and the We Love NYC logo
3 outdoor wheatpasted posters side by side showing an illustration of the Statue of Liberty and "We love posters made by people who love NYC. Find 26 of them around the city." And the We Love NYC logo.
3 outdoor wheatpasted posters side by side showing an illustration of the Statue of Liberty and "We love posters made by people who love NYC. Find 26 of them around the city." And the We Love NYC logo.
Digital ad on an outdoor LinkNYC street kiosk that reads "We get more done by 8am than Boston does in a day."
Digital ad on an outdoor LinkNYC street kiosk that reads "We get more done by 8am than Boston does in a day."
Digital sign on a subway platform that reads "We love 24-hour everything."
Digital sign on a subway platform that reads "We love 24-hour everything."

DO-ERS

DO-ERS

Celebrating ordinary New Yorkers doing extraordinary things

Catie Savage stands on a New York City sidewalk with a cart filled with trash pickup tools.
Catie Savage stands on a New York City sidewalk with a cart filled with trash pickup tools.

Catie Savage

Hell's Kitchen Litter Legion

Catie Savage stands on a New York City sidewalk with a cart filled with trash pickup tools.

Catie Savage

Hell's Kitchen Litter Legion

Akim Vann wearing a pink t-shirt with the words Brooklyn Girl on the front, stands behind a bakery counter.
Akim Vann wearing a pink t-shirt with the words Brooklyn Girl on the front, stands behind a bakery counter.

Akim Vann

Bakery on Bergen

Akim Vann wearing a pink t-shirt with the words Brooklyn Girl on the front, stands behind a bakery counter.

Akim Vann

Bakery on Bergen

Nzingha Prescod stand with fencing equipment
Nzingha Prescod stand with fencing equipment

Nzingha Prescod

Olympic Fencer

Nzingha Prescod stand with fencing equipment

Nzingha Prescod

Olympic Fencer

4 people stand on a NYC apartment stoop
4 people stand on a NYC apartment stoop

Sasha Gutierrez

The Opera Next Door

4 people stand on a NYC apartment stoop

Sasha Gutierrez

The Opera Next Door

Johanna Edmondson
Johanna Edmondson

Johanna Edmondson

Female Fight Club

Johanna Edmondson

Johanna Edmondson

Female Fight Club

Janique & Anthony Edwards sit on a brown sofa with their child.
Janique & Anthony Edwards sit on a brown sofa with their child.

Janique & Anthony Edwards

EatOkra

Janique & Anthony Edwards sit on a brown sofa with their child.

Janique & Anthony Edwards

EatOkra

Group of 4 people stand on a sidewalk smiling.
Group of 4 people stand on a sidewalk smiling.

Aidan Flax-Clark / Emily Krell

NYPL / Citywide Dance Party

Group of 4 people stand on a sidewalk smiling.

Aidan Flax-Clark / Emily Krell

NYPL / Citywide Dance Party

Maria van Vlodrop in front of an artwork
Maria van Vlodrop in front of an artwork

Maria van Vlodrop

MvVO Art Ad Art Show

Maria van Vlodrop in front of an artwork

Maria van Vlodrop

MvVO Art Ad Art Show

Artist Inspirations

Artist Inspirations

Visual artists—from NYC and around the world—interpret what they love about NYC

  • Loren DePalma

    New York City

  • Emanuela Belovarski

    Bulgaria

  • Angel Cedeño

    Venezuela

  • Ezequiel Rivadeneira

    Argentina

  • Ezequiel Rivadeneira

    Argentina

  • Ezequiel Rivadeneira

    Argentina

  • Alan Wesley

    Mexico City

  • Yossi Lemel

    Israel

  • Sidonie Burtinovic

    Brooklyn

  • Vafi Vadsaria

    France

  • Shake

    Barbados

  • Julian Velasquez

    Texas

  • Joe Orlando

    New York City

  • Mia Demers-Cotrebil

    New York City

  • Santiago Estevez

    Spain

  • Faye Larkin

    Ireland

  • Fabian Olaya

    Colombia

  • Manya Schiess

    South Africa

  • Gustavo Fernandez

    New York City

  • Rike Hofmann

    New York City

  • Oscar Saylor

    Brooklyn

  • Bill Wurtzel

    New York City

  • Loren DePalma

    New York City

  • Emanuela Belovarski

    Bulgaria

  • Angel Cedeño

    Venezuela

  • Ezequiel Rivadeneira

    Argentina

  • Ezequiel Rivadeneira

    Argentina

  • Ezequiel Rivadeneira

    Argentina

  • Alan Wesley

    Mexico City

  • Yossi Lemel

    Israel

  • Sidonie Burtinovic

    Brooklyn

  • Vafi Vadsaria

    France

  • Shake

    Barbados

  • Julian Velasquez

    Texas

  • Joe Orlando

    New York City

  • Mia Demers-Cotrebil

    New York City

  • Santiago Estevez

    Spain

  • Faye Larkin

    Ireland

  • Fabian Olaya

    Colombia

  • Manya Schiess

    South Africa

  • Gustavo Fernandez

    New York City

  • Rike Hofmann

    New York City

  • Oscar Saylor

    Brooklyn

  • Bill Wurtzel

    New York City

  • Loren DePalma

    New York City

  • Emanuela Belovarski

    Bulgaria

  • Angel Cedeño

    Venezuela

  • Ezequiel Rivadeneira

    Argentina

  • Ezequiel Rivadeneira

    Argentina

  • Ezequiel Rivadeneira

    Argentina

  • Alan Wesley

    Mexico City

  • Yossi Lemel

    Israel

  • Sidonie Burtinovic

    Brooklyn

  • Vafi Vadsaria

    France

  • Shake

    Barbados

  • Julian Velasquez

    Texas

  • Joe Orlando

    New York City

  • Mia Demers-Cotrebil

    New York City

  • Santiago Estevez

    Spain

  • Faye Larkin

    Ireland

  • Fabian Olaya

    Colombia

  • Manya Schiess

    South Africa

  • Gustavo Fernandez

    New York City

  • Rike Hofmann

    New York City

  • Oscar Saylor

    Brooklyn

  • Bill Wurtzel

    New York City

Community

Community

New Yorkers show love for their city through volunteering and civic engagement

Thank You to Our Partners

Corporate Partners

Corporate Partners

ABC

ACCENTURE

ADVANCE PUBLICATIONS, INC./CONDÉ NAST

ALLEYCORP

ALVERSTOKE GROUP

AMAZON

BARCLAYS

BFC PARTNERS

BLUNT ACTION

BXP

CHARTER COMMUNICATIONS, INC.

CHELSEA FACTORY

CHUBB

CITI

CLEAR CHANNEL COMMUNICATIONS, INC.

DEANNA MULLIGAN, CEO, PURPOSEFUL

DELOITTE

DEUTSCHE BANK

DYNAMIC STAR, LLC

EDELMAN

EHRENKRANZ PARTNERS L.P.

EMPIRE STATE REALTY TRUST

EPICENTER

ERNST & YOUNG LLP

ETSY

FIRST REPUBLIC BANK

FISHER BROTHERS FOUNDATION

FLOWCODE

FOX/NEWS CORPORATION

GENERAL ATLANTIC FOUNDATION

GOOGLE/YOUTUBE

HEARST

HESS CORPORATION

IBM CORPORATION

ICE

INTERSECTION

JAMESTOWN; ONE TIMES SQUARE

JCDECAUX

JOHN GORE ORGANIZATION

KKR

KPMG LLP

LEE & ASSOCIATES NYC

MACYS, INC.

MADISON SQUARE GARDEN ENTERTAINMENT CORP.

MASS TRANSIT ASSOCIATION

MASTERCARD

META

METEOR

MLB

NASDAQ

NBA/WNBA

NBCUNIVERSAL

NEW YORK KNICKS

NEW YORK LIFE

NEW YORK METS

NEW YORK YANKEES

NINA & TIM ZAGAT

NFL

NHL

NWSL

OGILVY

OUTFRONT

PARAMOUNT GLOBAL

PFIZER INC.

RED APPLE GROUP/GRISTEDES

RUDIN MANAGEMENT COMPANY, INC.

RXR

SALESFORCE

SHUTTERSTOCK, INC.

SPOTIFY

SPRINKLR

SPYSCAPE

STANDARD INDUSTRIES

THE CITY

THE GEORGETOWN COMPANY

THE GUARDIAN LIFE INSURANCE COMPANY OF AMERICA

THE NEW YORK STOCK EXCHANGE

THE NEW YORK TIMES COMPANY

THE NICOTRA GROUP, LLC

THE RELATED COMPANIES, L.P.

TIKTOK

TISHMAN SPEYER PROPERTIES

TRAVELERS FOUNDATION

TWO TREES MANAGEMENT CO. LLC

UNITED AIRLINES

U.S. NEWS & WORLD REPORT

VORNADO REALTY TRUST

VOX MEDIA

WACHTELL, LIPTON, ROSEN & KATZ

WALL STREET JOURNAL

WARNER BROS. DISCOVERY, INC.

WPP PLC, VMLY&R, BCW

Community Partners

Community Partners

32BJ SEIU

ABNY

BREAKING GROUND

BRONX CHAMBER OF COMMERCE

BROOKLYN CHAMBER OF COMMERCE

BROOKLYN PUBLIC LIBRARY

AFL-CIO

CATHOLIC CHARITIES

CHILDREN'S MUSEUM OF MANHATTAN

CITIZENS COMMITTEE FOR NEW YORK CITY

32BJ SEIU

ABNY

BREAKING GROUND

BRONX CHAMBER OF COMMERCE

BROOKLYN CHAMBER OF COMMERCE

BROOKLYN PUBLIC LIBRARY

AFL-CIO

CATHOLIC CHARITIES

CHILDREN'S MUSEUM OF MANHATTAN

CITIZENS COMMITTEE FOR NEW YORK CITY

DOWNTOWN BROOKLYN

ESPISCOPAL CHARITIES

FOUNTAIN HOUSE

GREEN CURTAIN PRODUCTIONS

HOTEL AND GAMING TRADES COUNCIL

LEAGUE OF WOMEN VOTERS OF THE CITY OF NEW YORK

LISC NY

MANHATTAN CHAMBER OF COMMERCE

MIDTOWN COMMUNITY COURT

MOMA

NEW VISIONS FOR PUBLIC SCHOOLS

NEW YORK BOTANICAL GARDENS

NEW-YORK HISTORICAL SOCIETY MUSEUM & LIBRARY

NEW YORK PUBLIC LIBRARY

NEW BUILDING CONGRESS

NEW YORK URBAN LEAGUE

NEW YORK CITY CENTRAL LABOR COUNCIL

NYC HOSPITALITY ALLIANCE

NYU

OPEN HOUSE NEW YORK

PUBLIC HOUSING COMMUNITY FUND

QUEENS CHAMBER OF COMMERCE

QU

DOWNTOWN BROOKLYN

ESPISCOPAL CHARITIES

FOUNTAIN HOUSE

GREEN CURTAIN PRODUCTIONS

HOTEL AND GAMING TRADES COUNCIL

LEAGUE OF WOMEN VOTERS OF THE CITY OF NEW YORK

LISC NY

MANHATTAN CHAMBER OF COMMERCE

MIDTOWN COMMUNITY COURT

MOMA

32BJ SEIU

ABNY

BREAKING GROUND

BRONX CHAMBER OF COMMERCE

BROOKLYN CHAMBER OF COMMERCE

BROOKLYN PUBLIC LIBRARY

AFL-CIO

CATHOLIC CHARITIES

CHILDREN'S MUSEUM OF MANHATTAN

CITIZENS COMMITTEE FOR NEW YORK CITY

DOWNTOWN BROOKLYN

ESPISCOPAL CHARITIES

FOUNTAIN HOUSE

GREEN CURTAIN PRODUCTIONS

HOTEL AND GAMING TRADES COUNCIL

LEAGUE OF WOMEN VOTERS OF THE CITY OF NEW YORK

LISC NY

MANHATTAN CHAMBER OF COMMERCE

MIDTOWN COMMUNITY COURT

MOMA

NEW VISIONS FOR PUBLIC SCHOOLS

NEW YORK BOTANICAL GARDENS

NEW-YORK HISTORICAL SOCIETY MUSEUM & LIBRARY

NEW YORK PUBLIC LIBRARY

NEW BUILDING CONGRESS

NEW YORK URBAN LEAGUE

NEW YORK CITY CENTRAL LABOR COUNCIL

NYC HOSPITALITY ALLIANCE

NYU

OPEN HOUSE NEW YORK

PUBLIC HOUSING COMMUNITY FUND

QUEENS CHAMBER OF COMMERCE

QU

NEW VISIONS FOR PUBLIC SCHOOLS

NEW YORK BOTANICAL GARDENS

NEW-YORK HISTORICAL SOCIETY MUSEUM & LIBRARY

NEW YORK PUBLIC LIBRARY

NEW BUILDING CONGRESS

NEW YORK URBAN LEAGUE

NEW YORK CITY CENTRAL LABOR COUNCIL

NYC HOSPITALITY ALLIANCE

NYU

OPEN HOUSE NEW YORK

PUBLIC HOUSING COMMUNITY FUND

QUEENS CHAMBER OF COMMERCE

QUEENS PUBLIC LIBRARY

STATEN ISLAND CHAMBER OF COMMERCE

TECH:NYC

THE BROADWAY LEAGUE

THE CITY UNIVERSITY OF NEW YORK

THE GARMENT DISTRICT ALLIANCE

TIMES SQUARE ALLIANCE

UJA FEDERATION NEW YORK

Manifesto

New York City, January 2023

Fifty years ago, New York City faced bankruptcy as manufacturing jobs moved offshore and the middle class fled to the suburbs. Crime rates skyrocketed, schools deteriorated, housing and storefronts were abandoned, and neighborhoods burned. Civic leaders from business, labor, and the diverse communities of the five boroughs came together to tackle problems that the government could not handle on its own.

The original I❤️NY campaign was launched in 1977 in the midst of an urban crisis. Its aim was to reignite the can-do optimism of New Yorkers, to mobilize volunteer action to build a safer, cleaner, more prosperous city, and to ensure that New York City would remain a great place to live, work, and visit.

“WE❤️NYC” is a 21st Century version of the 70's campaign. In many ways, the challenges facing the city today are more complex than in the past. We are recovering from the complex impacts of a global pandemic. The technology revolution has widened the skills gap, enabled remote work, and disrupted basic patterns of urban life. Public safety has re-emerged as the top concern of New Yorkers, but with overlays of mental health, homelessness, and racial justice issues that make solutions difficult. Whereas the city was a bargain in the 80’s, today it is unaffordable for many current and would-be New Yorkers. Together, “WE” can tackle these challenges, as we celebrate the people and institutions that define our vitality and resilience and demonstrate, once again, that this is the greatest city in the world.

With leadership from Governor Kathy Hochul, New York City Mayor Eric Adams, and their respective agencies and authorities, the campaign is a public-private endeavor that intends to continue through 2024, which marks 400 years since the Dutch colonial settlement on Manhattan Island.

The Partnership for New York City is providing initial funding for the campaign (with no taxpayer dollars used) and inviting all who love the city and are committed to supporting its resurgence to become partners and contribute to this important effort.

Kathy Wylde

President & CEO
Partnership for New York City

Manifesto

New York City, January 2023

Fifty years ago, New York City faced bankruptcy as manufacturing jobs moved offshore and the middle class fled to the suburbs. Crime rates skyrocketed, schools deteriorated, housing and storefronts were abandoned, and neighborhoods burned. Civic leaders from business, labor, and the diverse communities of the five boroughs came together to tackle problems that the government could not handle on its own.

The original I❤️NY campaign was launched in 1977 in the midst of an urban crisis. Its aim was to reignite the can-do optimism of New Yorkers, to mobilize volunteer action to build a safer, cleaner, more prosperous city, and to ensure that New York City would remain a great place to live, work, and visit.

“WE❤️NYC” is a 21st Century version of the 70's campaign. In many ways, the challenges facing the city today are more complex than in the past. We are recovering from the complex impacts of a global pandemic. The technology revolution has widened the skills gap, enabled remote work, and disrupted basic patterns of urban life. Public safety has re-emerged as the top concern of New Yorkers, but with overlays of mental health, homelessness, and racial justice issues that make solutions difficult. Whereas the city was a bargain in the 80’s, today it is unaffordable for many current and would-be New Yorkers. Together, “WE” can tackle these challenges, as we celebrate the people and institutions that define our vitality and resilience and demonstrate, once again, that this is the greatest city in the world.

With leadership from Governor Kathy Hochul, New York City Mayor Eric Adams, and their respective agencies and authorities, the campaign is a public-private endeavor that intends to continue through 2024, which marks 400 years since the Dutch colonial settlement on Manhattan Island.

The Partnership for New York City is providing initial funding for the campaign (with no taxpayer dollars used) and inviting all who love the city and are committed to supporting its resurgence to become partners and contribute to this important effort.

Kathy Wylde

President & CEO
Partnership for New York City

© 2024 New York City Partnership Foundation

© 2024 WE❤️NYC is a trademark owned by the New York State Department of Economic Development

© 2024 New York City Partnership Foundation

© 2024 WE❤️NYC is a trademark owned by the New York State Department of Economic Development

© 2024 New York City Partnership Foundation

© 2024 WE❤️NYC is a trademark owned by the New York State Department of Economic Development